The role of social and decision sciences in communicating uncertain climate risks


Turning the Tide on Climate Change

Turning the Tide on Climate Change

A major challenge facing climate scientists is explaining to non-specialists the risks and uncertainties surrounding potential changes over the coming years, decades and centuries.

Although there are many guidelines for climate communication, there is little empirical evidence of their efficacy, whether for dispassionately explaining the science or for persuading people to act in more sustainable ways. Moreover, climate communication faces new challenges as assessments of climate-related changes confront uncertainty more explicitly and adopt risk-based approaches to evaluating impacts.

Given its critical importance, public understanding of climate science deserves the strongest possible communications science to convey the practical implications of large, complex, uncertain physical, biological and social processes. Here, we identify the communications science that is needed to meet this challenge and the ambitious, interdisciplinary initiative that its effective application to climate science requires.

Nick Pidgeon & Baruch Fischhoff, Nature Climate Change 1, 35–41, (2011), doi:10.1038/nclimate1080, Published online 29 March 2011

More (Click here)

Advertisements
This entry was posted in Uncategorized and tagged , , , , , , , . Bookmark the permalink.

One Response to The role of social and decision sciences in communicating uncertain climate risks

  1. David Wilson says:

    ahh … all we need are some decision scientists, some social and communications scientists, and some programme designers, a-and the policy machine we already have I guess – sounds like the makings of a ministry of propaganda to me

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s